An elevator pitch (which is also called an elevator speech) is a quick synopsis of your background and experience. The reason it’s called an elevator pitch is that you should be able to present it during a brief elevator ride. Done right, this short speech helps you introduce yourself to career and business connections in a compelling way.

 

Keep it brief

Experts say 100 to 200 words is ideal, or four to five sentences. The key is to think about the amount of time you spend in an elevator, which is usually a 15- to 30-second time frame. In addition, candidates should keep their speeches short and to the point and be able to expound upon any details that an employer wants to hear more about.

 

Share your skills

Your elevator pitch should explain who you are and what qualifications and skills you have. Try to focus on assets that add value in many situations. This is your chance to brag a bit — avoid sounding boastful but do share what you bring to the table.

 

Be persuasive

Even though it’s a short pitch, your elevator speech should be compelling enough to spark the listener’s interest in your background. To do so, identify what makes you unique. You’ll want to communicate your Unique Selling Proposition (USP) after you’ve talked about what you do.

 

Mention your goals

You don’t need to get too specific. An overly targeted goal isn’t helpful since your pitch will be used in many circumstances, and with many different types of people. But do remember to say what you’re looking for. For instance, you might say, “a role in accounting” or “an opportunity to apply my sales skills to a new market” or “to relocate to Georgia with a job in this same industry.”

 

Practice, Practice, Practice

The best way to feel comfortable about giving an elevator speech is to practice it until the speed and “pitch” come naturally, without sounding robotic. You will get used to varying the conversation as you practice doing so. The more you practice, the easier it will be to deliver it when you’re at a career networking event or job interview.

 

Source: thebalancecareers.com / mindtools.com / monster.com